Continuing along with its strong theatrical showing, "The Help" took claim to the top spot at the box office over the weekend of August 19-21, 2011.
The Emma Stone fronted book-based picture pulled in $5.7 million on Friday while trending towards a second weekend pull of $20 million.
Posting solid numbers for a second place effort thus far is the James Franco/Freida Pinto film "Rise of the Planet of the Apes" - which earned $4.7 million on Friday for a projected third weekend total of $16 million.
Rounding out the top five at the box office this weekend in estimated weekend totals are "Spy Kids 4D" ($13 million), followed by the two newcomers to theaters, "Conan the Barbarian" ($11 million) and "Fright Night" ($8 million).