Jessica & Ashlee Simpson Take Jessica Simpson Girls to NYC
Hoping to drum up big sales with their collaborative collection, the Simpson sister took over Dylan's Candy Bar in New York City on Thursday night (December 1).
Looking adorable, a Dolce&Gabbana clad Jessica was joined by fiance Eric Johnson as she and little sister Ashlee launched their Jessica Simpson Girls line alongside guests including Dylan Lauren and Jessica Seinfeld.
The collection will include denim, knits, hoodies, pullovers, graphic tees, outerwear and footwear, with Jess previously telling WWD, "Creating a tween apparel collection was a natural extension for the brand. I'm excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today's tweens."
Of the project, Ashlee added, "My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion."
